What Does An SEO Agency Do? How Much Does An SEO Company Cost?
If you’re running a business, you know that website traffic is essential. How do you ensure your site appears at the top of the search engine results pages (SERPs)? One way is to invest in search engine optimization (SEO). But what exactly is an SEO agency, and how much does an SEO company cost?
Here’s a breakdown of what an SEO agency will do for your business and how much it will cost. So stay tuned!
The Role of An SEO Agency
According to research, a search engine like Google, Yahoo, or Bing is where 93 percent of internet experiences begin. Why? Because users rarely know exactly what they want, they may only have a concept, but they’ll need help from a search engine.
And as a company, it’s not a matter of having your content on search engines. What matters is how well they rank because approximately 75% of Internet users seldom go beyond the first page of search results. So, you’ll need to get on the first page if you want to catch their attention.
So, where to start? It’s by hiring an SEO agency. An SEO agency is a company that offers search engine optimization services for businesses. But, exactly what does an SEO agency do?
- Optimizing a website for Google search
- Improving the visibility of a website in search results
- Helping a business to rank higher in search results hence Increasing traffic to your site
- Provide ongoing support and maintenance of your websites
- Improve conversion rates
- Boost brand awareness
Well, you may be wondering, how do SEO agencies pull this? SEO agencies offer keyword research, link building, social media marketing, and content creation. They have the right skill set and knowledge to do this effectively. So, let’s find out more below:
On-Page Optimization
An on-page optimization strategy includes creating unique content optimized for different keywords or phrases people are likely to use when searching for them.
Off-Page Optimization
Off-page optimization involves working with other companies or individuals to promote your site through social media and email marketing campaigns. It can include things like guest posting on blogs or forums, using social media ads on websites like Facebook and Twitter, advertising with Google AdWords, and more.
Link Building
Link building involves getting other websites to link back to yours so that your name comes up higher on search engine results pages (SERPs). An SEO firm will look for possibilities to get links from relevant industry sites, reputable directories, and a variety of other places. The goal is to drive traffic from these sites by guaranteeing that the link leads to something useful for the reader.
How Much Does SEO Cost?
SEO prices can vary greatly depending on your needs. Some companies charge hourly rates, while others offer fixed-fee packages.
Cost can be anywhere from $500-$5000 per month, depending on the size of a website & what it will take to achieve success. Remember, cheap SEO is not good & good SEO is not cheap! On average, the cost of hiring is around $2000 per month. Well, it’s good to allocate at least $2,000 monthly so there’s enough dedication and moving parts in your campaign so you can see results sooner. SEO is a long term strategy, why waste time and go slower when you go aggressive & tackle as much as you can in less time? According to research, companies that have allotted at least $500 per month on SEO are 53.3% likely to be extremely content with the results. The more you spend, the more you will get out of it. Think of it this way, if you fill your gas tank in your car half way – you’ll only go half the distance. A full tank will take you farther…same things applies with SEO!
We, at Growth Local, have three packages that break down into good, better & best options (this translates to Bronze, Silver, and Gold from Italian). We also customize packages outside of the three proposed in some instances.
Any ask outside the package’s scope or other time dedication (if requested) is billed at $125/hr. Local clients tend to be, on average, around $1k per campaign. E-commerce and national SEO campaigns, on average, are $4-5k a campaign. [Based on our client data]
SEO agencies are experts who know how to use these tools to improve your website’s visibility in search engines. If you need help growing traffic to your business, get in touch with professional SEO agencies to help you anytime!
